FEATURED PRODUCT: Rapala Original Floating: http://www.rapala.com/rapala/lures/original-floating/original-floatingandreg/Original+Floating.html?brandname=rapala
There are thousands, possibly millions of lures out there today. However, there is one lure that has truly stood the test of time. The Rapala® Original Floating. Watch long time Rapala® Pro Angler, Bernie Schultz, explain why he believes this is the purest form of artificial lure known to man and why it is a main stay in his tackle arsenal.